Club Deportivo Guadalajara and the world’s leading football media platform, OneFootball, have today signed a global content distribution partnership. All editorial content published on the official club website www.chivasdecorazon.com.mx and original club videos will now be distributed to football fans around the world via OneFootball.
Reaching more than 100 million fans every month globally, OneFootball is the most popular digital media platform for the new generation of football fans, and also the best rated sports app in the world, based on millions of App Store and Google Play reviews.
This innovative content partnership will allow Chivas to tap into OneFootball’s vast user base of young and highly engaged 'mobile-first' football fans and provide them with original club content wherever they are, frictionless and in real-time. OneFootball is the only app with a fully personalised homestream that gives fans non-stop news of their favourite club, all made possible through a bespoke technical interface, which ensures that all club articles appear automatically and simultaneously on both the club website and the OneFootball platform.
Customised user experience
All of the news from El Rebaño Sagrado, statistics and live scores will be available globally in Spanish ensuring maximum reach and a customised user experience. The club news will appear in the user’s news stream and be earmarked as official club content through the incorporation of the Club Deportivo Guadalajara logo. Through a close cooperation between the editorial teams of Chivas and OneFootball, breaking news can be sent instantly by push notification to all app users or to segmented user groups - even exclusively to the red and white squad followers. This unique feature not only allows the club to engage with fans in real time, but also ensures a high visibility of targeted news articles at the user’s fingertips.
“Since the beginning of this new era of the club under the leadership of our president Amaury Vergara, one of the most important goals is to be closer to our fans across the world, and this partnership with OneFootball is helping us to achieve it. We are very happy to have this opportunity to work with them”, said Olimpia Cabral, Director of Marketing, Commercial and Communication at Chivas.
Tom Müller, VP Partnerships at OneFootball, added: "At OneFootball, we're all about putting fans first, which is why we're excited to be bringing Chivas fans a new way to experience their club's content, wherever they are in the world. At the same time, the partnership will help Chivas reach new audiences and tap into a highly-engaged community of young football fans across the globe".
Chivas has become the latest club to join a network of over 130 clubs, leagues and federations that make original content available via OneFootball.
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About OneFootball
OneFootball’s goal is to fuel the world’s football obsession.
Reaching 100m football fans worldwide every month, OneFootball is the most popular football media platform for the new generation of football fans. It is the only app with a fully personalised home stream for non-stop news of your favourite club and the only company to offer single live football matches in-app on a free and pay-per-view basis.
In the spirit that football is more than just 90 minutes, OneFootball operates a 24-hour newsroom to provide fans across the world with the comprehensive football content they crave , from statistics and live scores of 200+ leagues and competitions worldwide to breaking news, highlight clips, live streaming, transfer rumours and features. Native integration from OneFootball’s network of over 300 independent content creators, clubs, federations and broadcasters adds an additional 100k+ pieces of content per month.
OneFootball is available in 12 languages and is the best rated sports app in the world, based on millions of App Store and Google Play reviews.
Founded in 2008, the company has its headquarters in Berlin and regional offices in London, New York, Mexico City, Singapore, Cairo, Istanbul and Rio de Janeiro.
In December 2020, OneFootball acquired Dugout to reshape the football digital media landscape and form the world's largest owned and operated digital football media business. The acquisition saw Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain, Real and Olympique de Marseille join OneFootball as shareholders. In March 2021, OneFootball welcomed three additional shareholders, the German FA, Borussia Dortmund and Tottenham Hotspur.
For more information, please visit:
company.onefootball.com
twitter.com/onefootball
linkedin.com/company/onefootball/
