EL CLASICO DE MEXICO is and always will be the most important game of every Liga MX season on and off the field. The collaboration between Chivas and América to carry out an unprecedented pre-game week in terms of generating and broadcasting multiplatform content for all audiences, as well as creating unique and exclusive experiences for the fans, had a major impact on different levels of consumption and reach.
In the audiovisual field, there were more than 150 hours of production work. We generated 14 hours of original live content distributed to TUDN, VIX, CLARO SPORTS, TELEMUNDO, TV AZTECA and LIGA MX, as well as more than 30 original content co-produced by Chivas and América.
In the digital area, more than 1,400 publications were made on social media, over 200 million impressions were exceeded between Facebook, Twitter, Instagram, Youtube and Tiktok, 60 million views on average were reached on platforms and there were more than 26 million interactions between both clubs.
Throughout the week of EL CLÁSICO DE MÉXICO, more than 60 local, national and international media outlets were given attention through exclusive interviews and participation in the Media Days and Press Conferences for both Men’s and Women’s games, in addition to the participation for the first time of influencers and content generators, who also had direct access to the Red and White and Azulcremas players.
Incidentally, the totally innovative, dynamic and never-before-seen version of EL CLÁSICO DE MÉXICO Media Day included the collaboration of celebrities from different spheres of conventional and digital entertainment.
The entire new EL CLÁSICO DE MÉXICO experience also includes social responsibility activities. On this occasion, with Chivas as the home team in the Men's game, support was channeled through the Jorge Vergara Foundation and the next tournament will be through the Televisa Foundation.
The resources for the donation were raised through the promotion of emerging digital art, specifically with the sale of an NFT by illustrator and muralist Moon Venture; all proceeds went to support the institutions Organismo de Nutrición Infantil and Casa de Apoyo a la Mujer.
Likewise, there were Gaming dynamics with eFootball, both for the fans and with players from Chivas and América, there were social gatherings at each team's training sessions and exclusive access to the Men's Media Day for season ticket holders of both clubs, there was commemorative personalization and auctions of the jerseys and game balls of both Men's and Women's teams.
The highlight of EL CLÁSICO DE MÉXICO was the ratings achieved on match day, with an audience of 16.2 million viewers in MX and the United States. In addition, attendance for both games together exceeded 57,000 people.
Thanks to all the public for their participation during this unprecedented event as part of the new experience of living EL CLÁSICO DE MÉXICO of Liga MX and Liga MX Femenil!
See you in the Apertura 2023 season in CDMX and in the United States!
...Or perhaps in the playoffs this tournament?
