The Rebaño's Gaming division participated this Thursday in Talent Land, where through the forum 'Chivas esports: an innovation project', its members had the opportunity to tell EVERYTHING about their creative process, business model and where this project stands after 5 years of having started operations.
In line with the Rebaño's principles of playing only with Mexicans, this project has been a platform to internationalize the Chivas brand, as its pro players have been able to participate in worldwide tournaments in different video game platforms. Pioneers in the field in Mexico, Chivas esports has been able to set the standard of how to establish itself in this digital world.
One of the main topics of the forum was the process that has led Chivas esports to establish itself as a self-sustainable business, having its own sponsors, such as Yeyain and Konami, to the sale and development of its own jerseys in collaboration with Puma, as well as merchandising that has allowed it to have the best players in Mexico on its roster.
One of the greatest successes of this project has been to revolutionize communication with the public; today the language is closer, designed for the 3 types of audiences that exist: the occasional gamer, the aspirational and the old school, thanks in part to the creation and development of different experiences such as 'Duel of Titans', 'Adopt a One-Armed Man' and the previous ones in the Game Room.
One of the most recurrent doubts is how someone can be part of Chivas Esports and the answer is based on the following pillars:
Being Mexican, having a track record, showing competitiveness, desire to play and commitment to represent Chivas.
The closing of Chivas Esports' participation in Talent Land includes a Clash Royal tournament, which of course means great gifts for the participants.
