Club Deportivo Guadalajara and MG are embarking on a new and exciting journey, which from now on will seek to promote the commitment, pride and passion they both feel for the sport. The alliance between Chivas and the automotive brand represents the collaboration of two icons that have each left an indelible mark in their segment and will now seek to impact the millions of ChivaHermanos and MG vehicle owners with positive actions.
Amaury Vergara and Olimpia Cabral, President and Commercial and Marketing Director of Guadalajara, together with Zhang Wei, Daniel Nava and Adriana Aguila, President, Vice President and Marketing Director of MG Motor Mexico, were in charge of making the official announcement of this new sponsorship on Thursday afternoon in the press room of the Akron Stadium.
Players Antonio Briseño and Hiram Mier and players Adriana Iturbide and Jaqueline Rodríguez graced the presentation and welcomed MG to the Red and White family.
"We share values and objectives. We are thrilled to share paths with brands of this enormity, which go beyond sports and consider social issues, which is why this alliance represents so much to us. Chivas is always looking for partners who understand the club's philosophy, which is to inspire Mexico, and MG is very clear about this," said Amaury Vergara.
Zhang Wei stated: "It is an honor to be here, I want to express my gratitude to Amaury Vergara for this great welcome and for allowing us to join the Chivas family. As of today, we are joining paths with two century-old institutions that are characterized by their permanent search for union, passion and innovation. We share the same colors and values, and that will be reflected in this commercial union.
What is the scope of this agreement?
- The presence of the MG logo on the training jersey of the men's and women's teams.
- From 2024, the MG logo will be on the official jersey of both men's and women's teams.
- MG will have a space for the exhibition of its vehicles at the Akron Stadium on match days, in addition to carrying out various activations with the fans.
- Chivas players will visit some MG dealers to meet and interact with MG vehicle owners.
- The commitment to collaborate jointly in socially responsible actions, such as the campaign against breast cancer and other actions promoted by the foundations they support.
