Club Guadalajara has always strived to provide its fans with the best experience in every way and is therefore pleased to announce the alliance with Mercado Pago, which will be an official sponsor of Chivas and will also provide the institution with its various financial services.
This agreement, which will be for 3 years, includes the appearance of the Mercado Pago logo on the front of the training jersey for the remainder of the soccer year and for the following 2024-25 cycle it will be on the official jersey.
In recent months, the Mercado Pago platform has managed online purchases of season tickets as well as individual ticket sales, while its Blue Point-of-Sale terminals already accept card payments at Akron Stadium ticket offices. In the coming weeks, special presales will be held for users of the financial APP, who will be able to purchase tickets with their money in their accounts, the Mercado Pago credit card or even with the personal loans offered there.
For Amaury Vergara, president of El Rebaño, Chivas is in constant search of alliances that allow them to create synergies for the benefit of the entire Rojiblanca Nation.
"We are looking for brands that want to do things differently, that are market disruptors and Mercado Pago is doing so by providing people with powerful tools to make their payments in an easier, safer and simpler way, that inspires us a lot at Chivas because we want to migrate from normal sponsorships, which only consider appearing on the jersey, to building win-win relationships," said the president of El Rebaño Sagrado.
Olimpia Cabral, Chiva's Commercial and MKT Director, assured that this agreement will facilitate the entire process and shopping experience of the ChivaHermanos, both at the Akron Stadium and on the club's different websites.
"Welcome to Chivas, we are very excited about everything that is coming with this alliance, which has allowed us to identify all possible variables so that our fans and Mercado Pago customers will benefit. We signed a 3-year contract, Mercado Pago will be the official payment method sponsor for Chivas, which has credit and debit cards, and will provide a better shopping experience, will have joint promotions, in addition to a series of actions that we will undertake," said Cabral.
For his part, the general manager of Mercado Pago, Pedro Rivas, shared his enthusiasm and excitement for the agreement reached with Chivas and all that this will mean for its customers and the Rojiblanca Nation that join the financial APP.
"What Chivas is doing in Mexico is something that Mercado Pago wants to participate in, along with the ChivaHermano family. We know that Mercado Pago is a tool that is going to change the finances of Mexicans and what better place to communicate all our benefits and part of the idea of this alliance is to expose to everyone that there is a very simple way to do finances. Our mission is to democratize finance for everyone and we are happy to be with the best team in Mexico," concluded Rivas.
