Club Deportivo Guadalajara and Gamer Latam announce an exciting strategic alliance that will begin today, with which they seek to transform the way in which ChivaHermanos interact with their favorite team. This union, a pioneer in mexican sports, will explore the infinite possibilities offered by the world of video games and esports, providing red and white fans with unique experiences and unprecedented opportunities for connection.
Through this collaboration, Chivas and Gamer Latam will develop a series of innovative initiatives designed to blend competition with entertainment. These initiatives include exclusive esports tournaments, high-quality gaming content production, and immersive experiences that will bring fans closer to the heart of their favorite club.
"We are excited to join forces with Chivas, a storied institution with an incredibly passionate fan base," said Frank Kelley, CEO of Gamer Latam. "This alliance will allow us to take the world of esports to a new level in Mexico and offer ChivaHermanos unique experiences that combine their love of soccer with their passion for video games".
Santiago Montes, Innovation and Digital Business Manager at Guadalajara, added: "Chivas always strive to be at the forefront, and this alliance with Gamer Latam is another step in that direction. We want our fans to feel part of a larger community and to be able to live their passion for Chivas in new ways. Esports offers a world of possibilities, and we are confident that this alliance will be a great success".
This strategic alliance not only enhances Chivas’ global brand but also opens new revenue streams and strengthens the club’s position as a leader in digital transformation. Additionally, it provides a platform for mexican esports players to compete in high-level tournaments while representing one of the nation’s most iconic teams.
Both Chivas and Gamer Latam believe this alliance will redefine the relationship between sports clubs and the video game industry. Together, they aim to cultivate a thriving esports ecosystem in Mexico, positioning Chivas at the forefront of innovation and digital evolution.
